Links are the glue that tie the internet together like synapses between neurons in your brain, and like a brain, these links are constantly made, broken or remade.
When search engines look at links counts, they are essentially looking for editorial votes for the importance or popularity of a site. Unlike a traditional voting system however, it is not one vote per person. The more important the site, the higher weight associated with the casted vote.
SEO has a great many aspects, but technically search is controlled by computers and software which in turn are controlled by algorithms. Those algorithms are designed to find interestiing and relevant content, which is why search enine operators will advise you to create rich and interesting content if you want to be picked up. On a more mechanical level, just how do those algorithms work? Search algrorithms use three basic concepts
If you are here it is because you found us on Google, which is what Train4SEO is about. If you are interested in training, please e.mail info@train4SEO.com
Why links are used to identify where a web page should be listed in a search engine.
Primarily Google is a hybrid of two search models plus a hybrid concept.
The original keyword match algorithms.
The random traffic statistical page rank model.
Contextual linking analysis.
Up weighting (strong click through rates, clean / semantic page code ...)
Down weighting (page bloat, slow page load, dead links, disappearing content ...)
Penalties (blatant attempts to manipulate search engines, link farms, hidden content, spamming ...)
Welcome to SEO training. Never forget the best people to optimise your site for search are you and your team.